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The 11 Honoré Collection and The Power of Personal Style

The 11 Honoré Collection and The Power of Personal Style

by Nicole Phillips

11 Honoré’s director of social media and communications reflects on the making of The 11 Honoré Collection and what it means to women sizes 12 to 26

We’re a small team here at 11 Honoré and working remotely these past few months have amplified that smallness – in a good way. It’s meant more interaction with each other, more honest and creative brainstorming, more space to take risks, more flexibility to change if needed. And designing and introducing a private collection in this unique time has been both exciting and a real testament to how a team is able to align and make magic.

Right before the world started to shut down, we got a shipment of our Reese shirts for all of us who fit into our size range to try-on. We eagerly all went into the closet and put them on and one by one we emerged to show the rest of the team. Every single one of us (sizes 12-26) was wearing a button-down shirt that fit — perfectly. If you understand the challenge of finding a button down (or any piece above a size 12 for that matter) that fits perfectly and looks beautiful, you get that it’s practically life changing when you have the ability to curate the closet of your dreams with pieces that allow you to be your own fashion icon.

On that day, 8 of us stood there wearing this shirt and between sighs of relief, we were beaming with excitement for The 11 Honoré Collection to launch.

“It was empowering to see three different women with three different personalities and body types, take a piece and truly make it their own because isn't that what fashion is all about?”

Enter Covid and a switch up to every way we had worked prior. In-person fit sessions switched to virtual try ons with detailed reports about how a garment fit and felt. Or we’d hop on Zoom fit sessions with our design and product development team to go over how we could improve every last detail. What could have been a challenge became an even bigger commitment to get this right. Many of us here at 11 Honoré are customers — this goes beyond just having pride in our company. For us, it's personal.

One of the things that we love about this collection is that no matter your aesthetic, each piece is able to seamlessly pair back with your existing wardrobe and amplify your personal style.

To illustrate this versatility of each piece we planned a *very* safe and distanced photoshoot with a few us at 11 Honoré. Danielle— our Design Director and visionary, Nicole — our Director of Social Media and Communications and BOHO Mama, and Jenna — our Executive Assistant to 11 Honoré’s Founder + CEO and lover of street style. We all arrived and kept our distance but as each of us emerged from our private dressing room with our styled look, it was inspiring to see how beautiful everyone looked and how everyone’s individual style really shone through. It was empowering to see three different women with three different personalities and body types, take a piece and truly make it their own, because isn't that what fashion is all about? I live for pieces that allow me to be creative with fashion and I refuse to invest in any outfit that I cannot style several ways.

“I live for pieces that allow me to be creative with fashion and I refuse to invest in any outfit that I cannot style several ways.”

As someone who has spent her career working in plus-size fashion, I am so proud of the work that went into The 11 Honoré Collection. Beyond the size range and spot on fit, the timeless design inspires those who wear it to be a chameleon and change up their personal style or commit to their daily uniform seamlessly. This is fashion reimagined for a woman who deserves to have options.

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