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Marlena Stell

Marlena Stell

by Melissa Magsaysay

The beauty entrepreneur who is proving that staying true to yourself can be pretty powerful.

“Most clothes are made to fit a certain body type and size. The majority of women are left out and everyone deserves clothes that fit and make you feel and look amazing.”
-Marlena Stell

Ask any marketing guru’s advice on how to build a successful brand and chances are the first word out of their mouth is “authenticity”. To resonate with today’s customer and garner a loyal audience, one needs to be authentic.

No one understands or embodies this more than Marlena Stell, the beauty vlogger and YouTube sensation who segued her millions of video views, makeup advice and down to earth personality into a sky rocketing cosmetics empire.

Plus Size Designer Fashion
Beauty influencer and entrepreneur, Marlena Stell.

Her fans, viewers and customers are attracted to the authentic manner in which she comes across through the camera, her transparency and willingness to share the ups (and downs) of her personal life and her unfaltering love of makeup and its democratic and transformational power.

Plus Size Designer Fashion
Products from Makeup Geek.

Stell has singlehandedly built her brand on honesty and being herself (no marketing guru required) and her warm demeanor has automatically made the world of makeup more approachable and inclusive.

Consider the name of her cosmetics line, Makeup Geek. It’s got a shade of self-deprecation but with plenty of classic prettiness and glamour. There are everyday colors as well as metallic foil shadows for playing up a look with some added drama.

Plus Size Designer Fashion
Beauty influencer and entrepreneur, Marlena Stell.

Either way, Stell and Makeup Geek embody the authentic voice and vibe that continue to draw people in.

Here, Stell shares her go-to outfit, personal style and why makeup always comes before the outfit.

Plus Size Designer Fashion
Products from Makeup Geek.

Q & A With Marlena

You reach so many women with your beauty platform, advice and products, are they curious about your fashion and style as well?

Yes. Because I represent the average American woman that is bordering miss sizes and plus sizes that are looking for clothes that fit them and still look amazing

How would you describe your personal style?

Rocker chic. I love the balance between edgy accessories with a classic girly dress. I love rock studs and chains with diamonds and red lipstick. To sum in up, Rocker chic- meets-girly glam!

Do you feel like fashion is a less democratic area to address than beauty because of price, size and attainability?

Yes. I think it is something that needs to be fixed right now. Most clothes are made to fit a certain body type and size. The majority of women are left out and everyone deserves clothes that fit and make you feel and look amazing.

Who are some of your favorite clothing and accessory designers?

Elie Tahari, Good American, Donna Karan, NYDJ, Wolford, Michael Kors, and anytime Target collaborates with a designer.

Dylanlex and Express for jewelry, and Gucci for belts...they have my size!

As a woman who travels a lot and has to be forward facing to the public and audience, do you have some go-to looks or a "uniform" that works best for you and what is that?

A lace top with black pants and leather detail, a nice belt, strappy Valentino heels, and chunky jewelry.

Is it outfit first or makeup first? Do you ever design your makeup look first and dress according to it rather than the other way around?

MAKEUP FIRST. That’s why I wear a lot of black so I can wear all the fun colors in my makeup look. I usually will then match my accessories like purses and shoes to my lip color.

Tell us about your makeup line. What are a few of the hero products?

Made in the USA, Makeup Geek products are cruelty free and paraben free!

Hero products would be Foiled Eye shadows. They have intense color payoff and metallic shine. Our signature shadows also do really well because of the softness and blend-ability and our highlighters have a beautiful sheen and come in a wide range of colors.

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