Getting Into Character

Getting Into Character

by Melissa Magsaysay

Celebrity Hair Stylist Maranda Widlund Takes on a New Persona During Quarantine, Adding Glamour and Humor to This Unique Time.

With 6 weeks of stay at home orders underway and the looming anxiety of the unknown (what is normal?), interesting and wonderful things can happen.

For notable hair stylist, Maranda Widlund, this downtime has not been a roadblock for creativity or invention, in fact, just the opposite.

The Los Angeles-based Widlund has been sheltering in place at her home in Silverlake and the result has been the creation of her alter ego, a fabulous, designer clad starlet named Ivana.

The Getaway: Sun Seeker Style
Satin Dolce & Gabbana, is perfect for swanning around the hair and make-up rooms. One must always be ready for their close-up.

Like Widlund, Ivana is chic, blonde and loves luxury, but she is the amplified, unapologetic version of the hair stylist - one who wears a Zac Posen gown while cleaning her kitchen or a Christian Siriano dress while walking the dog.

The Getaway: Sun Seeker Style
I always dress up when walking my dog, you never know who you are going to meet.

Fashion, after all, is the collision of fantasy and the ability to be who and what we want, and the practicality of everyday armor and telling the world who we are before saying a word.

The Getaway: Sun Seeker Style
Obviously this red Badgley Mischka dress is for all my zoom parties. Need I say more?

Here, Ivana takes us through a typical day in quarantine, wearing her favorite looks of the season.

Q & A with Ivana

What has been the most challenging part of quarantine?

All the online attention.

What has been the silver lining or bright spot?

All the online attention.

How would you describe your personal style?

Does she really need an explanation? She's IVANA!

What is the best advice you've ever received when it comes to: beauty, style and career?

Go big or go home. I think that's the best advice anyone could ever get.

What has been making you feel inspired and uplifted during this time spent at home?

Me. And all the online attention.

What do you miss most about your job?

What job.

Where did the idea for Ivana come from?

She's not an idea. She's already in all of us and comes out when we stop giving a S*%#.

Tell us a few key things about Ivana? Favorite food?

Diamonds and Xanax.


Diamonds and Xanax.

General philosophy on life?

See all of the above.


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Printed Mesh Dress


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Stitch Front Seam Legging


Baby Jane Zip-Off Smooth Leather Jacket

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Plath Top


Melange Knit Dress

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