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Disruptive Instagram Accounts

Disruptive Instagram Accounts

by Emili Vesilind

The Gutsy Instagram Accounts Calling Out Bad Behavior In Fashion

Instagram’s always been a great place to find fashion inspiration. Now it’s also a place where a few are bravely calling out hypocrisies—and bad behaviors—from inside the fashion industry.

A pair of anonymously authored Instagram accounts, Diet Prada (@dietprada) and Shit Model Management (@Shitmodelmgmt), make it their mission to dish on some of the fashion industry’s not-so-pretty realities—through hilarious memes, bold straight-talk, satire and more.

The feeds take fashion’s ruling classes to task for a pantheon of sins, ranging from the merely antiquated (i.e. painfully long model castings) to the criminal—both feeds tackled the recent outings of allegedly predatory fashion photographers, for example. Fashion’s infractions are shouted from the digital rooftops in sharply written posts that usually leave you either cheering or laughing, but occasionally cringing and/or raging, too. (Less dishy but equally clever is model agent Sofiane Fellahi’s Instagram send-up of agent life, @LOLmodelagency).

Both Diet Prada, which calls out brazen copycats, and Shit Model Management, a meme-filled feed that lampoons professional modeling, feel like long-overdue public conversations, considering our current cultural climate. After all, the zeitgeist has been significantly shaped by the incredible #metoo and #timesup movements, and the many outings of men who’ve abused their power in fashion, Hollywood, the media and beyond.

Not that all the feeds’ posts are serious. Diet Prada, in particular, is often bitingly funny. But there’s little doubt that they live to call out bad guys—and bad behaviors—in the fashion galaxy.


Knock-Offs & Knockouts

Diet Prada lives to calls out copycat designs through juicy posts and Instagram Stories, and is authored by two fashion editors who’ve chosen to remain anonymous so they can write candidly without endangering their relationships with brands and designers. Their anonymity means they can run toward controversy, instead of tiptoeing around it (a necessity often faced by mainstream journalists). Recent posts have eviscerated brands for ripping off designs from Celine, Loewe and Balenciaga. When photographer Bruce Weber was recently accused by male models of sexual misconduct, a video post showed a hand cutting Weber out of a photo. And when Russian editor Miroslava Duma was revealed in a video to have used discriminatory language in 2012, up went a post captioned: “Dear Fashion, can we please reevaluate who we decide to put on a pedestal?”

Models Inc.

A pair of models founded @Shitmodelmgmt to publicly commiserate on the challenges of working as a professional model in New York—and its posts swing between sad-funny (sample meme: “Watching the casting director obsess over the girl in front of you”) to head-shaking (example: “When you’re underage but the photographer’s trying to convince you to pose topless”). In a recent interview with W magazine, one of its founders said the fashion world is changing for the better, but too slowly, and called on the industry to “reform its dangerous size standards for models, continue to improve the amount of diversity in the casts, take models' payment more seriously, and ensure transparency from the agency to the model.” We second those emotions.

Free Agency

Sofiane Fellahi, an agent at Silent Models NYC, conceptualized @LOLmodelagency, an Instagram filled with original memes that poke fun at both the modeling and modeling agent professions. The feed, which is billed as “Model agent taking his job on the LOL side,” is generally lighthearted, peppered with the occasional so-sad-it’s-funny sentiment. One recent post showed a video of a baby duck fervently following her duck mom, captioned “Me when a money model has to leave town.” Another shows a man standing in front of a chalkboard filled with advanced math equations. The caption: “Me trying to figure out why a model in debt turns down a job.” Pieced together, the clever memes satire the unique relationships that exists between working models and agents. But it’s comedy, not social commentary, that keeps us reading this one.


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